Helen Edwards: Who takes responsibility for a brand's past mistakes?
08 Feb 2012 | by Helen Edwards
, compelled the Murdochs to appear at a public inquiry and put paid to NewsCorp's bid for full ownership ...
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News Corp brings in ex-Y&R chief exec for global brand partnerships role
15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
McLennan takes up his new position as executive vice president, office of the chairman, immediately and will feed directly into chairman and chief executive Rupert Murdoch, and president and chief ... Patterson Bates in a number of capacities and led Y R s later acquisition of the agency. Rupert Murdoch ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
