Arc lands DM for SABMiller's Peroni
16 Feb 2012 | by Sara Kimberley
SABMiller has hired Arc to handle direct marketing for Peroni Nastro Azzurro.
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SABMiller, the global brewer, is reviewing its estimated £50 million media planning and buying account across Europe.
SABMiller has hired Arc to handle direct marketing for Peroni Nastro Azzurro.
Gavin Marshall, the AAR's digital consultant, has left the intermediary to join the global drinks company SABMiller. Marshall, who has also worked at Agency Republic, will be responsible for boosting the global digital marketing activity for brands such as Peroni and Miller Genuine Draft.
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