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First tobacco, now alcohol?

-Forman, Carlsberg, Diageo, Heineken, Pernod Ricard and SABMiller have agreed several goals intended to shield ...

Marketing's Top 10 Quotes of the Year

.' NICK FELL - Marketing director, SABMiller (on the importance of measurability). February 'If you ...

Digital Agency of the Year: Work Club

12 months included Coca-Cola, Sony Ericsson, SABMiller and Asda. One reason to put down 2011 as a ...

Digital Leagues 2011

% consultancy, 75% design/build, 5% other. Clients include Centrica, SABMiller, British Land. www ...

Sponsorship Leagues 2011

. Clients include IRB, SABMiller, Unilever. Member ESA. www.essentiallygroup.com M C Saatchi Sport ...

In an era of 'content creation', is the traditional agency model obsolete? The Marketing Society Forum

- NICK FELL, MARKETING DIRECTOR, SABMILLER The 'traditional' model died many years ago. However ...

Foster's turns down takeover bid from SABMiller

Foster's has rejected a £6.18bn cash takeover offer from rival brewer SABMiller, claiming the bid...SABMiller, the world's second-biggest brewer by volume, made an unsolicited, nonbinding ... Mackay, SABMiller chief executive, said: "We continue to believe that the proposal price is attractive and offers good value to Foster's shareholders." He said SABMiller would seek out putting together ...

Marketing Society Awards for Excellence 2011: Marketing organisation

start; SABMiller, Marketing spend effectiveness ...

Profile: Nick Fell, group marketing director at SABMiller

Nothing seems to faze Nick Fell, SABMiller's confident group marketing director. When we meet ... than 200 beers at SABMiller, Fell says the biggest lesson he has learned is how to make global brands ... -down edicts. Since arriving at SABMiller from Cadbury in 2006, Fell has implemented a marketing restructure ...

Virgin Atlantic teams up with SABMiller brands for exclusive agreement

Virgin Atlantic has signed a deal with SABMiller which will see the global beer Grolsch and Miller...Under the distribution and marketing agreement, Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Miller Genuine Draft will be listed in the Virgin Atlantic Clubhouses at Heathrow and Gatwick airports. The intention is to extend the partnership to other Virgin enterprises as well. Chris Taylor, SABMiller ...

 

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