And in the real world... WH Smith, Nokia, SABMiller and more
16 Oct 2009 | by Matt Williams
SABMiller, the brewer that owns brands including Grolsch and Castle Lager, has said that its half ...
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Winners of the Marketing Design Awards 2009
10 Nov 2009 | by Richard Abbott
will be even better. Roll of honour Alcoholic drinks: The Brand Union for SABMiller Automotive, marine ...
Marketing Design Awards announces shortlist
21 Sep 2009 | by Staff
of Britain/Milk Link Mystery for Masala Masala Red Bee Media for UKTV The Brand Union for SABMiller ...
Brand owners and retailers battle over 'grey market' goods
24 Feb 2009 | by Gemma Charles
year when Alan Clark, European managing director of SABMiller, revealed that the company ...
Diageo drinkers' advice portal sparks cynicism
30 Sep 2008 | by Gemma Charles
-related issues. The site's launch comes three months after SABMiller rolled out TalkingAlcohol.com which states ...
Peroni set for blue ad theme
16 Sep 2008 | by Gemma Charles
The campaign, which will be spearheaded by cinema ads breaking later this week, shows the blue ribbon featured on Peroni bottles interacting with iconic Italian objects such as an Alfa Romeo car. UK volume sales of Peroni have grown 39%, according to SABMiller's annual report for 2008. ...
SABMiller appoints international marketers
11 Sep 2008 | by Gemma Charles
LONDON - SABMiller has made two international marketing appointments in a bid to ensure closer co...marketing strategy and innovation director, responsible for the elements of SABMiller's strategic agenda ... projects. SABMiller's international brands include Peroni Nastro Azzurro, Pilsner Urquell, Miller Genuine ...
SABMiller to roll out globally beer brand for women
09 Sep 2008 | by Gemma Charles
LONDON - SABMiller is preparing to launch a beer brand aimed at female consumers across its global...Helen Pyman, global marketing development director at SABMiller, said that although the activity so far had been confined to local markets, attracting women drinkers had now moved up the priority ... to fashion and nightclubs. In the US, SABMiller has already rolled out Miller 64, which it claims ...
Miller Genuine Draft overhauls global identity
22 Jul 2008
LONDON - SABMiller has overhauled the global identity of its Miller Genuine Draft beer.
Burnett poised for global Miller brief
01 May 2008 | by Noel Bussey
in November last year. Arc was hired by the parent company SABMiller to work with Mother and handle ... and roll-out for the campaign. Andy Routley, the international brand director at SABMiller, said: I d ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
