05 Jul 2002
the appointment in May
of M&C Saatchi to its £30m through-the-line ad account. Harrogate-based ZPR takes ...
03 Sep 1999
| by DAVID MCCORMACK
by compiling a highly
established marketing team, including M&C Saatchi on a global branding
brief, Walker Media for media planning and buying, M&C Saatchi Direct
for direct marketing, and Media 21 for on ...
03 Apr 1998
| by MARY COWLETT
of sales promotion and advertising
agencies have become more involved with CRM. In June 1997, Saatchi and
Saatchi set up Cause Connection a CRM dedicated division. But as the
technique concerns relationships ...
these findings, Saatchi and Saatchi
developed a TV advertisement of a small girl, supposedly drinking white ...