Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ...
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Consumer: Reebok's 3D street art a record-breaker
03 May 2012 | by Kate Magee
Reebok brought in M&C Saatchi Sport & Entertainment to promote its work with CrossFit....Campaign: Creating the World's Largest 3D Street Artwork Client: Reebok PR team: M C Saatchi Sport Entertainment Timescale: November 2011 Budget: 60,500 In 2011, sportswear giant ... of the campaign, Reebok asked retained agency M C Saatchi Sport Entertainment to build anticipation ...
Sarah Gower: On the starting blocks
19 Apr 2012 | by John Owens
looking at us, rather than us looking at them,' she says. Martin, now CEO of M C Saatchi Sport ... , for whom I worked in the sports team at H K and who is now CEO of M C Saatchi Sport Entertainment. He ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
's 'Confessions' campaign, created by M C Saatchi in 2009. It encouraged people to go online and own up ...
Reebok set to relaunch controversial EasyTone shoes range
07 Feb 2012 | by Sarah Shearman
by M C Saatchi Sport Entertainment, is being used across Europe. In December 2010, the ASA banned ...
Pitch Update
19 Jan 2012
advertising pitch, called in November and handled by Oystercatchers, has progressed. M C Saatchi, VCCP ...
Marketing magazine revamps with new design, a picture cover and refreshed content
11 Jan 2012 | by Staff
agencies. The first cover, by Saatchi Saatchi, illustrates the anchor feature on 12 trends for 2012 ...
Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign
20 Dec 2011 | by Rachel Barnes
The singer and Strictly Come Dancing judge will front the 28m campaign, which is the first creative led by Saatchi Saatchi and marks a fresh positioning for Weight Watchers based around play ... of strategy at Saatchi Saatchi, which won the account in August, added: "Our objective in relaunching ...
The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
1. Head Shoulders, Jenson Button We all like Button at Campaign, but we can't forgive him for appearing in this cheesy monstrosity. Even his famous charm is not enough to stop us cringing every time this Saatchi Saatchi ad appears. We're just glad that his racing career is thriving ...
The Annual 2011: Top 10 celebrity ads
16 Dec 2011 | by Staff
to be desired. But Visa bucked the trend earlier this year with an enjoyable spot, created by Saatchi Saatchi ... favourite as the face of Pimm's, Armstrong joined the comedian Addison in M C Saatchi's campaign that helped ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
