Adwatch: Wrigley's Orbit Complete - 'Fighting invisible plaque'
08 Jul 2008 | by Richard Huntington, Director of strategy, Saatchi & Saatchi
Brands that enjoy monopolies get lazy.
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director of Saatchi & Saatchi Interactive. ...
Brands that enjoy monopolies get lazy.
I have, on occasion, been known to indulge in the odd wager, or 'a cheeky punt' as Ian Wright apparently calls it.
I noticed the new Weetabix campaign a week or so ago.
Swans, human beings and Saab - the only three monogamous species on the planet, it seems. While others have loved and left 'safety' or dated and dumped 'reliability', Saab has stayed faithful to jets.
LONDON - Standard Life has parted company with Saatchi & Saatchi due to a conflict with the £15m...While the agency's Axa work has grown for the past 18 months Saatchi Saatchi only worked on strategic projects for the insurer. Standard Life has been reviewing its marketing communications strategy following the appointment of Simon Gulliford as chief marketing officer earlier this year. He has ...
Johnson & Johnson has always meant babies. But it's much more than that. It is about the relationship between mothers (and fathers) and their babies.
Residents' associations in uptight London areas would vote against the Colonel moving into their deli-filled high streets. It's fast food and that means it has no class.
Today's hot topic in many US boardrooms, procurement departments and marketing war rooms is Deutsche Bank's tome on Commercial Noise: Why TV Advertising Doesn't Work for Mature Brands. Death of a Salesman revisited.
of regional chief executive for Saatchi & Saatchi Asia.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.