to remove filtersFOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
of sales promotion and advertising agencies have become more involved with CRM. In June 1997, Saatchi and Saatchi set up Cause Connection a CRM dedicated division. But as the technique concerns relationships ... these findings, Saatchi and Saatchi developed a TV advertisement of a small girl, supposedly drinking white ...
