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DIRECT CHOICE: Lexus IS

This is a simple piece of direct mail aimed at existing Lexus owners. It carries no line on the envelope, opting instead for the quiet confidence invoked by simply showing the Lexus logo.

Saatchi & Saatchi X promotes Hathaway to lead Europe

LONDON - Shopper marketing agency Saatchi & Saatchi X has promoted Simon Hathaway from UK CEO...Hathaway joined Saatchi Saatchi group in 2003. He has headed the UK branch of X since ... Murray, global CEO of Saatchi Saatchi X, Hathaway has demonstrated he is ready for the role. "Simon ... across Europe for Saatchi Saatchi X, and is a key member of our executive global team," Murray said ...

The World: New York - Saatchi & Saatchi named lead JC Penney agency

Saatchi & Saatchi has been appointed the lead agency on the $400 million JC Penney account...Saatchis' creative brief will encompass direct and digital marketing as well as traditional advertising. The win has forced the agency to withdraw from the $570 million Wal-Mart review to avoid a ... interaction they have with our brand. Saatchi & Saatchi has a proven track record of working with clients ...

PDV hires former Saatchi director Suchet

site The Daily Draw, has appointed former Saatchi & Saatchi director Peter Suchet to the post...Suchet joins from GFM Services, where he has headed up the business development team since 1999. Suchet has built up a wealth of experience in marketing since he joined Saatchis in 1980. He was appointed to the Saatchi board in 1986 and made joint managing director of Saatchi Direct in 1989. To gain ...

NEWS: Norwich Union awards Saatchi direct rethink

Saatchi and Saatchi has been given a huge vote of confidence by Norwich Union by landing...Saatchi and Saatchi has been given a huge vote of confidence by Norwich Union by landing ... is through MBS. The work will draw on the protect theme established in last year s Saatchis ... ll protect for less . Adam Crozier, Saatchis joint chief executive, said: We are trying ...

Porsche awards account to M&C Saatchi

LONDON - Sports car marque Porsche has hired M&C Saatchi to its above- and below-the-line UK...The agency was awarded the 1m account having pitched against six-year incumbent agency Clark McKay Walpole, Leo Burnett and WWAV Rapp Collins. Prior to CMW, the account was held by Leagas Delaney. The review was handled by Porsche s in-house marketing department. M C Saatchi CEO Tim Duffy denied ...

The Work: Private View

CREATIVE - Paul Silburn, creative partner, Saatchi & Saatchi

The Work: Private View

CREATIVE - Kate Stanners, creative director, Saatchi & Saatchi

M&C Saatchi lands £6m iShares task

IShares, the world's largest provider of exchange-traded funds, has appointed M&C Saatchi to handle...of marketing for Europe for iShares, and the consultancy Oystercatchers. M C Saatchi will now be responsible ...

WRAP shifts activity out of Team Saatchi into AIS

reappointing Team Saatchi for another two years.

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.