ZPR wins pitch to handle Matalan comms offensive
05 Jul 2002
the appointment in May of M&C Saatchi to its £30m through-the-line ad account. Harrogate-based ZPR takes ...
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BOL internet win for Powerhouse
03 Sep 1999 | by DAVID MCCORMACK
by compiling a highly established marketing team, including M&C Saatchi on a global branding brief, Walker Media for media planning and buying, M&C Saatchi Direct for direct marketing, and Media 21 for on ...
FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
of sales promotion and advertising agencies have become more involved with CRM. In June 1997, Saatchi and Saatchi set up Cause Connection a CRM dedicated division. But as the technique concerns relationships ... these findings, Saatchi and Saatchi developed a TV advertisement of a small girl, supposedly drinking white ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
