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My YouTube ad of the week: Sushma Sagar, Banana Republic

plethora of superstar cameos who are willing to promote your brand is notable in itself, but more ...

National newspaper ABC figures for January 2012

Sales for many of the UK's national newspapers recovered from the seasonally slow December

VisitWales top marketer exits for Cardiff & Co

of managing director at Cardiff & Co, the public-private partnership which promotes Cardiff....at VisitWales. Cardiff Co is a public-private partnership that promotes the Welsh capital and its region ... Page to promote the country as a holiday destination, as part of a major integrated campaign, kicking ...

Foxy Bingo exposes all in new ad

. The ad finishes by promoting the brand's free games. John Barry and Don Black's 'Born Free', sung ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

cones. If strong sales are to be maintained, Chambers believes the brand must make sure it continues ... guidelines set by Audi in its effort to accentuate the feeling of a premium experience. Yet, with sales ... the fight to London 2012 sponsor BMW during an Olympic year - Maintaining sales growth in a market ...

The joy of sex marketing

first TV campaign in 12 months to promote its Performax Intense condom, while Mates owner Ansell ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

helped it boost sales compared with rivals that use the medium. He quotes IRI sales data for the male skincare market for the year to 3 December 2011, which shows that Bulldog's value sales grew 20.7%. Against this, L'Oreal's sales were down 4.4%, Nivea's slipped 0.1% and Gillette fell by 8.3%. One size doesn ...

Exploring licensing's new gaming frontier

this Christmas had a big upswing in sales; we sold three months' worth of stock in three days,' he says ...

Clarks launches AR campaign for Spring collection

of the month to promote its women's Spring/Summer collection.

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

PepsiCo is to up investment in its core cola and crisps brands in North America, which some believe have been neglected as the company strives to promote and invest in healthier brands. PepsiCo ... cuts, which were announced as the company reported a 15% lift in sales in 2011 to $65.5bn ( 41.2bn ...

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