Phones4u plans consumer hire
16 Sep 2005
Slater. 'We decide on the next step before Christmas.' Speculation around an £800m sale to UK market ...
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Viewpoint: Industry Veteran speaks out
07 Mar 2008 | by Bob Leaf, Chairman, Robert S Leaf Consultants, former Burson-Marsteller international chair
promotion was PR.
Warner Chilcott buyout propels FD to top spot
08 Feb 2005 | by Tom Williams
on the sale of its stake in Lombard International Assurance to Friends Provident, which takes sixth place. Smithfield also re-entered in seventh place after advising BHP Billiton on the £342m sale of Integris Metals ...
Consumer PR: Targeting the next generation
02 Jul 2004
Frosties Earn Your Stripes campaign covers TV advertising, promotions and PR. The most recent advertising ...
Campaign: Pepsi highlights music and soccer stars - Media Relations
02 Apr 2004 | by Adam Hill
Soft drinks brand Pepsi recruited a teamsheet of international A-listers to appear in two big-budget TV ads, using the themes of pop music and football as part of its global promotional push for 2004 ... , as well as channels Sky and T4, also covered the campaign. Results Since January, Pepsi's UK sales ...
Media Analysis: Tabloids crank up celebrity stakes
12 Mar 2004
historically supported the client or not.' Neil Reading, who promotes the likes of Patrick Kielty, says ... hastily point out that dealings with celeb hacks can involve as much fire-fighting as positive promotion ... about someone'. Not all PROs favour the glut in celebrity coverage. Barbara Charone, who promotes ...
PUBLIC SECT0R: Worcestershire to promote first joint customer centres
14 Feb 2003
A PR and ad campaign has launched in Worcestershire to promote the launch of the county's first
Doggett outlines restructure plans for Borkowski PR
24 Jan 2003
umbrella to better promote our expanding creative offer,' he added. ...
EDITORIAL: Self-reliant start to PR's new year
10 Jan 2003
is already clear, the consumer sector is also now likely to be real cause for concern. Christmas sales were ... ) among over 25-year-olds. High sales of 'traditional' group activity toys such as board games over ...
Analysis: Haines sees PR benefits in 'Big Tent'
13 Dec 2002 | by Adam Hill
standards as well as advertising to children and the promotion of alcohol in general as areas where 'PR ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
