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The age of the interim marketer

or take on a freelance specialist, look at their skills, and learn from them. Then they can promote ...

BMI Regional to retain marketers after £8m sale

of the £8m sale of the airline by British Airways to Sector Aviation Holdings, who say no redundancies...as usual", retaining its brand identity as part of the sale, while head of marketing Frank Mertens will continue in his role. SAH said there will be no job losses at the airline as part of the sale, retaining ...

Nike puts Umbro up for sale

Nike has announced plans to sell Umbro, the kit supplier to the England football team, deeming it surplus to requirements after four years of ownership.

Relentless recruits Professor Green as brand ambassador

It marks the end of the brand s 'Virtues' activity, which used four brand ambassadors - jiu-jitsu champion Roger Gracie, street dancer Zoe Green, BMXer Mark Webb and guitarist Steph Carter from the band Gallows . Relentless is working on a number of special promotional projects to be run throughout 2012 ...

Trading places: this week's people moves

has promoted its commercial director, Christian Lee , to the role of managing director of its branded ... been promoted to chief digital officer at Omnicom Media Group UK . ( Campaign ) Karma ... promoted deputy editor Mike Williams to the role of editor, replacing Krissi Murrison , who is stepping ...

What brands should know about the dark side of Facebook

need to recognise the dark underbelly of cyber-bullying and promote better support and protection ...

HSBC's Chris Clark on a new era for the bank's marketing

. The ad, which subtly promotes HSBC's foreign exchange business services, ties in with what group ... Gulliver's strategy for the bank. - Promote HSBC's services more actively, without losing the character ...

Claire Beale: Forget the positioning, it's talent that counts

There's a beautiful symmetry to the birth of Joint this week, following so neatly the sale of Adam...The two agencies' stories are already inextricably linked. When James Murphy, Ben Priest and David Golding resigned from Rainey Kelly Campbell Roalfe/Y R to launch A E back in 2008, the agency promoted Richard Exon to chief executive and recruited Damon Collins as executive creative director to replace ...

Shazam sets its sights on revolutionising TV ads

partnership with ITV. Given that the service has its own ad sales team in the US and is recruiting for sales people to join its European commercial team, it seems odd to have limited itself to working with one broadcaster in the UK. Fisher explains that Shazam chose to partner with ITV because its sales ...

Katherine Levy: Advertising proves to be the big issue for connected TVs

crystallises the connected TV challenges that our industry must finally accept and address. DISH promotes ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.