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Ikea releases Corgi-dog holder viral for the Jubilee

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

Ikea is getting in on Jubilee fever with a new viral that promotes the brand's hot dog holder

Panasonic launches digital face-painting app for Olympics

01 Jun 2012 | by Sarah Shearman

. It is promoting the app through Facebook advertising. Panasonic rolled out a TV ad, created by Brave, last ...

Campaign Viral Chart: Nike viral stays ahead of Pepsi Max

01 Jun 2012 | by Ben Hall

to sixth position. Meanwhile, the film of a flashmob on the Copenhagen Metro, promoting the city ...

Fujifilm lifts digital spend by more than 40% to push into social

01 Jun 2012 | by Sarah Shearman

, investing 2m in an integrated push to promote its new FinePix camera models. Lucy Edwards, marketing ...

What brands should know about the dark side of Facebook

31 May 2012 | by Nicola Clark

need to recognise the dark underbelly of cyber-bullying and promote better support and protection ...

Steve Atkinson joins mobile network AdMaxim

31 May 2012 | by Maisie McCabe

Steve Atkinson, formerly group sales director at Clear Channel Outdoor, is to join the US...Atkinson will lead AdMaxim s EMEA sales team as the mobile ad network and consultancy moves to build its business outside the US. The London-based sales force will expand to around 20 to 30 people ... resigned from Clear Channel Outdoor in November 2011 . He joined as group sales director in September 2008 ...

My Media Week: Paul La Fontaine

30 May 2012 | by Mike Fletcher

when my son's finals start. Log into our VPN and to Confluence to check sales figures. Fly ...

Pepsi partners Twitter for long-term music promotion

30 May 2012 | by Sarah Shearman

Pepsi and Twitter have teamed up to stream music concerts and offer free song downloads on the soft drink brand's Twitter page, the first deal of its kind for the six-year-old micro-blogging platform.

Samsung adds music store to mobile offering

30 May 2012 | by Matthew Chapman

Samsung is offering the Music Hub service through technology provided by mSpot, a company it acquired earlier this month, and will launch the service initially on its Galaxy SIII smartphone, on sale today. Music Hub will offer a free version and a 9.99 premium version that includes a streaming ...

Kleenex rolls out Facebook game for hay fever sufferers

30 May 2012 | by Sarah Shearman

be played in a user's newsfeed, to promote its Balsam range to hay fever sufferers.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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