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Think BR: Understanding big data

loyalty cards, bought data and data from online sales, but it doesn t always join up and it rarely gives ... . Do this for descriptions, promotions, and even the product shots that shoppers see on screen ... networks, search campaigns or across offline coupon promotions. Link the data and dive deep for those ...

Government focuses on growth in new cross-Whitehall marketing strategy

, outlined the coalition's new approach. Promoting economic growth will be a priority. Marketing aimed at entrepreneurs will run under the 'GREAT' campaign banner, which was launched to promote the UK abroad; another ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...

The Economist develops ad network Ideas People

The Ideas People network is run by a business unit the magazine publisher launched two years ago in the US, called Ideas People Media. The Economist is now strengthening its UK sales operation from one ... : "We have a direct sales team. It's a separate sales team from The Economist team, yet we are thinking ...

Ladbrokes bolsters eCRM to cope with diversifying platforms

the device the person is using and ensuring customers can access the same promotions across any platform ...

Lush ad banned over claims that reptile trading was driving species to extinction

The website sales promotion ran on www.lush.co.uk, promoting a Lush campaign against the reptile ... Protection Agency (APA) said sales promotion was part of a campaign to raise awareness of important animal ... , all proceeds from sales of the Lush Chameleon would go to the Animal Protection Agency (minus VAT ...

Iris wins Domino's digital and DM task

Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival ... that more than half of Domino's UK delivery sales are now through e-commerce and that it takes more than 1 million a week in sales through app and mobile transactions. Domino's is also a heavy user of social ...

Direct Line Group seeks shop for DM task

The RBS Insurance-owned brand is using the intermediary Sage Canary to handle the review and an RFI has been issued to a number of agencies. The appointed agency will be responsible for handling the brand's direct marketing, which will include promotional activity and new brand partnerships ...

VIDEO: Ryanair's O'Leary launches hotel comparison site

.com, which chief executive Michael O'Leary claims it will promote with a €1m (£819,000) marketing push....to build up the promoting, the advertising, and the brand of the Ryanairhotels.com website." O ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

The retailer, which this week will outline its strategy to get its UK business back on track as it announces a slip in domestic profits, intends to develop a sales channel for Clubcard rewards through ... reward partners and the popular short-term "when they re gone, they re gone" promotions, added ...

Sainsbury's targets mothers with Little Ones revamp

". Sainsbury's is hoping to drive sales with its renewed focus on Little Ones by focusing on hundreds ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.