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The age of the interim marketer

or take on a freelance specialist, look at their skills, and learn from them. Then they can promote ...

BMI Regional to retain marketers after £8m sale

of the £8m sale of the airline by British Airways to Sector Aviation Holdings, who say no redundancies...as usual", retaining its brand identity as part of the sale, while head of marketing Frank Mertens will continue in his role. SAH said there will be no job losses at the airline as part of the sale, retaining ...

Nike puts Umbro up for sale

Nike has announced plans to sell Umbro, the kit supplier to the England football team, deeming it surplus to requirements after four years of ownership.

Panasonic launches digital face-painting app for Olympics

. It is promoting the app through Facebook advertising. Panasonic rolled out a TV ad, created by Brave, last ...

Relentless recruits Professor Green as brand ambassador

It marks the end of the brand s 'Virtues' activity, which used four brand ambassadors - jiu-jitsu champion Roger Gracie, street dancer Zoe Green, BMXer Mark Webb and guitarist Steph Carter from the band Gallows . Relentless is working on a number of special promotional projects to be run throughout 2012 ...

Fujifilm lifts digital spend by more than 40% to push into social

, investing 2m in an integrated push to promote its new FinePix camera models. Lucy Edwards, marketing ...

What brands should know about the dark side of Facebook

need to recognise the dark underbelly of cyber-bullying and promote better support and protection ...

HSBC's Chris Clark on a new era for the bank's marketing

. The ad, which subtly promotes HSBC's foreign exchange business services, ties in with what group ... Gulliver's strategy for the bank. - Promote HSBC's services more actively, without losing the character ...

Brand Health Check: French Connection

Earlier this month, the Duchess of Cambridge was spotted rummaging through the sales racks ... % earlier this month, after it issued a profit warning following a 12% slump in sales in the UK and Europe ... America and Hong Kong were continuing to perform well, its sales in the UK had been 'disappointing ...

We'll call you: BMW

car be one of the bling-tastic gold models used in the promotion?...BMW Welcome to customer information. How can I help you today? Mktg Hi, I've seen something about the BMW 'Gold car' promotion. Do you know about it? BMW The gold car? Mktg Yes. I saw something in the paper about BMW wanting to promote the fact that it's a sponsor of the Olympics, and there ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.