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Coca-Cola axes Rooney campaign following prostitute allegations

04 Oct 2010 | by Mark Banham

of bottles and cans of Coke Zero, the brand's no-sugar variant. Coca-Cola today confirmed the promotion ... an on-pack promotion featuring Wayne Rooney. "Our relationship with Wayne Rooney is ongoing. We ... wife Coleen Rooney has forged her own career and has promoted Littlewoods and, up until 2008 ...

Sheffield Arena to become Motorpoint Arena

11 Aug 2010 | by Jacob Mathias

with a huge opportunity to promote the Motorpoint brand to a completely new customer base over the next ...

Children's Food Campaign spoofs Change4Life ads

11 Aug 2010 | by Gemma Charles

In the style of the mydavidcameron.com website, which sprang to fame in the run-up to the General Election, the group is giving visitors to its website the chance to add captions to doctored Change4Life ads. The Children's Food Campaign is promoting the new page via Twitter and has already gained ...

Kantar releases grocery data app

10 Aug 2010 | by Jacob Mathias

The free app, aimed at sales, media and marketing professionals, enables users to access the most up-to-date sales and market share figures for all the major UK grocery retailers including Tesco, Sainsbury s, Morrison s and the Co-op. Edward Garner, communications director at Kantar, said: "We re ...

Tune Group to sponsor Premier League refs

06 Aug 2010 | by Mark Banham

of designation and promotional rights, including shirt-sleeve and training-wear branding on all professional ...

Talk Talk hires Project Canvas architect Chakkara as head of online

02 Jul 2010 | by Mark Banham

He will be responsible for all of Talk Talk s online properties including portal talktalk.co.uk, the Talk Talk members forum and sales site. Chakkara will be part of Talk Talk s media team spearheaded by Max Alexander. He joins from the BBC where he was general manager of future media and instrumental ...

Special Report: Affiliate Marketing - Battle of the brands

13 May 2010 | by Kim Benjamin

to promote voucher codes to generate sales as customers are looking for that little extra over the standard ... for free and charge them only when a resulting sale has been made. "This, coupled with the excellent ... and voucher publishers can increase sales traffic volumes and create a real buzz around offers," he says ...

Digital Work: From brief to browser

13 May 2010

of Monopoly City Streets. The company wanted a 'big idea' to promote this new version of its classic board ... 's global headquarters in New York, Tribal DDB London was eventually selected to promote the launch ... and creating real Monopoly estate agents in major cities around the world to promote the initiative ...

Masterclass: Personalised ads

13 May 2010 | by David Tiltman

they benefit from it? Zuzanna Gierlinska, Microsoft Gierlinska, head of Microsoft's media product sales ... concludes. The panel Zuzanna Gierlinska is head of Microsoft's media product sales group and is a ... regular campaign, according to YouTube's head of sales, Bruce Daisley, who is overseeing the roll ...

Reinventing marketing: Behavioural economics will shake marketing to the core

12 May 2010 | by Alan Mitchell

the cat among the pigeons: measurement. In the good old days of rational USPs, sales and market share ... the promotions game they profess to hate: because disrupting the status quo is a must, and once you ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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