Why we're loving ... Tony Malcolm and Guy Moore creatives, Leo Burnett
31 May 2012
" campaign promoting a documentary, Cocaine Unwrapped, to get UK cocaine users to be aware
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Claire Beale: Forget the positioning, it's talent that counts
31 May 2012 | by Claire Beale
There's a beautiful symmetry to the birth of Joint this week, following so neatly the sale of Adam...The two agencies' stories are already inextricably linked. When James Murphy, Ben Priest and David Golding resigned from Rainey Kelly Campbell Roalfe/Y R to launch A E back in 2008, the agency promoted Richard Exon to chief executive and recruited Damon Collins as executive creative director to replace ...
Shazam sets its sights on revolutionising TV ads
31 May 2012 | by Maisie McCabe
partnership with ITV. Given that the service has its own ad sales team in the US and is recruiting for sales people to join its European commercial team, it seems odd to have limited itself to working with one broadcaster in the UK. Fisher explains that Shazam chose to partner with ITV because its sales ...
Lifeline: More!
31 May 2012
!'s position of the week is the position of circulation disaster - as it's revealed that the title's sale has ...
Katherine Levy: Advertising proves to be the big issue for connected TVs
31 May 2012 | by Katherine Levy
crystallises the connected TV challenges that our industry must finally accept and address. DISH promotes ...
Things we like
31 May 2012
with granular, ad-specific metrics for its UK editions eight weeks after the sale date. As if that isn't enough ...
Is outdoor trading dated?
31 May 2012
, the managing director, sales, at JCDecaux, tends to agree. If you are buying online media, you don't buy a ... desirable." YES - Spencer Berwin, MD, sales, JCDecaux "Greater precision in audience measurement ...
All about ... Newsworks
31 May 2012
Group. It is charged with presenting the medium in the best possible light - thus allowing the sales ...
Double Standards - 'Media agencies need to be comms specialists'
31 May 2012
back to objectives, strategy and sales. It's no longer enough to push media firsts; all recommendations ...
Gavin Devine: Ready to take on the big boys
31 May 2012 | by Matt Cartmell
that 'everything is very friendly - we have always had a good relationship'. As a result of his promotion ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
