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British American Tobacco seeks digital shop for new luxury range

31 May 2012 | by Anne Cassidy

British American Tobacco was promoting a "school of cool" among young smokers. Action on Smoking ... by promotions, direct marketing and sponsorship one year later. British American Tobacco is the second ...

Innocent tops the Social Brands 100

29 May 2012 | by Gordon MacMillan

judges, which included Twitter's UK head of sales, Bruce Daisley. Innocent's success reflects its ...

Unilever partners with News Corp and Viacom for digital content

28 May 2012 | by Loulla-Mae Eleftheriou-Smith

promotions on its entertainment properties to drive women (18-49 years old) to the WIGS channel and build ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

higher. Promotions and discounting The UK market tends to be more promotionally intensive than many ... model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora, and the quick-fix cuts to marketing budgets. When it increased its ad and promotions (A P) spend last year ...

Brad Pitt to be new face of Chanel No 5

10 May 2012 | by John Reynolds

Pitt will be the face of the upcoming advertising campaign for Chanel No 5, Chanel disclosed on Twitter. The signing up of Pitt is thought to mark the first time that the perfume has been promoted by a man. Chanel No 5 was launched by the French designer Coco Chanel in 1922. The new ...

Sector Insight: soap, bath and shower

09 May 2012 | by Jane Bainbridge

penetration of bar and liquid soap remains similar, sales of liquids far outstrip bars. Essentials ... the worst of recessionary cutbacks. Anti-bacterial. These soaps enjoyed a surge in sales with public ... to promotions and stockpile their favourite brands when they are on discounts. Bathing. Despite being one ...

Helen Edwards: Grand incentive to alter pack mentality

02 May 2012 | by Helen Edwards, PPA, Business columnist of the year

After years promoting bigger pack sizes as offering better value, it appears food and drink

Unilever rolls out £2m Comfort Exhilarations campaign

30 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

variants and the premium packaging redesign, will help drive sales among consumers who are looking for a ...

Unilever to mark sustainability efforts through corporate campaign

25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

The campaign which forms part of Unilever's Sustainable Living Plan, will aim to encourage more sustainable behaviour such as using less water when washing clothes while promoting the sustainability of its brands. The move marks a major push by Unilever to drive awareness of its corporate brand. Its ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

sales specialist exudes conviction. Facebook is credited with being able to "put CMOs at a board level ... Burberry s new fragrance went out, sales are reported to have gone through the roof - up 96 ... platform," says Everson. "They have also directly tied it into sales, which is a bit of the Holy Grail ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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