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HSBC's Chris Clark on a new era for the bank's marketing

. The ad, which subtly promotes HSBC's foreign exchange business services, ties in with what group ... Gulliver's strategy for the bank. - Promote HSBC's services more actively, without losing the character ...

Barclaycard returns to TV for PayTag campaign

Barclaycard is rolling out its first TV ad campaign in over a year to promote its PayTag technology...the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ...

Trading places: this week's people moves

) Breakdown service RAC has appointed former News International sales director John Orriss to head its marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager ... in the role. ( Marketing ) Media Steve Alexander , who was recently promoted to trading lead ...

College Group hires Kreab Gavin Anderson's Rupert Trefgarne

the agency in March, having previously worked in corporate broking and specialist equity sales for investment ...

Chime pushes ahead with Bell Pottinger sale

Chime Communications has announced today that it expects to sell off a portion of its public relations business by the end of June.

MasterCard unveils PayPass digital wallet

consistent buying experience. PayPass will be promoted with a combination of marketing from MasterCard ...

Brunswick names Susan Gilchrist as group chief exec

The global financial and corporate agency has promoted Susan Gilchrist to the newly created position of group chief executive, based in New York, and Rob Pinker to chief operating officer, based in London and Johannesburg. Gilchrist joined Brunswick in 1995 and relocated from London to New York ...

Brand Barometer: Social media performance of Virgin Money

and Facebook used to promote sponsorship. Although Virgin Money added the London Marathon to its Timeline ...

Foresters brings in Wriglesworth Consultancy to promote CSR efforts

have hired Wriglesworth to promote this aspect of our business as we believe it has the creativity ...

Ex-FHM editor Needham leads football betting mag launch

. The commercial operation for Citibet is led by sales and marketing manager Jim Sinstadt, whose previous ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.