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Ikea releases Corgi-dog holder viral for the Jubilee

Ikea is getting in on Jubilee fever with a new viral that promotes the brand's hot dog holder

Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

YES - Mark Trinder, Sales director, commercial and online, ITV Marketing departments are now more fleet of foot and flexible than they have ever been. The brands that do not adapt quickly enough ... , Partner, Clearhound There are marketers who just do marketing communications to promote their company ...

EdenCancan look to expand market for Duchamp

EdenCancan has been chosen by the menswear brand Duchamp to promote the brand and its new design...The move follows project work by the agency for the brand earlier this month around the promotion of a pop-up shop in Regent Street. It also follows the recent appointment to the fashion brand of design director Gianni Colarossi and previous work with Exposure. As part of its retainer brief ...

Daily deal site DiscountVouchers.co.uk hires Rooster PR

by focusing on the site s record of incremental sales and evidence that consumers purchase deals they did ...

The changing face of music tie-ups

would normally see.' Adam Williams, UK sales director at Spotify (right), says that the platform has ...

Casio hires Exposure for consumer drive

to promote not only the legacy of Casio s watchmaking but ensure the Edifice range gets the awareness ...

Consumer: Lego builds brand quality at St Pancras

straightforward PR stunt. But to do it and keep it going for an eight-week period with elements of sales promotion ... and boost Christmas sales To show the creative potential of Lego. Strategy and plan ... for St Pancras International. It also displayed posters around the station promoting the switch ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

markets. NO - MEL CRUICKSHANK, CHIEF EXECUTIVE, LIDA Before we get paranoid about the sale ...

Procter & Gamble consolidates Pampers European and UK comms

Procter & Gamble, the world's largest consumer products group by sales, is consolidating European

PHA Media picked to promote Nicky Clarke hair styling range

PHA Media has been brought in to promote a range of products by world-famous hairdresser Nicky...The agency will be working with Clarke and Pulse Home Products to promote the collection, which includes straighteners, dryers and rollers, following a five-way pitch shoot-out. The brief will cover the entire electrical product collection, promoting the range to a variety of media channels, with a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.