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, to find an unusual promotional vehicle that would capture the imagination of its target audience ... in all coverage, with The Independent, Evening Standard and London Lite all quoting BT as promoting ... . Office Anywhere sales figures relating to the event are also unavailable, but BT reports a number ...
Shazam has hired Hotwire sister agency Skywrite Communications to promote its service in the US and UK. The agency will target social networks and blogs, with videos and virals planned for later in the campaign. Shazam enables users to identify a song they hear on the radio or in a club by holding ...
to promote Virgin Media's 'quadplay services' of TV, mobile, broadband and phone, focusing on pushing its ...
Service and Business 2.0. Results At least 550 business and sales leads were generated from ...
Gavin Nicholson, MD of iPod:Essentials, said the firm had spent half its total marketing budget on promoting both the iPod:Essentials brand and the www.iPodEssentials.co.uk website, but the domain name will now be handed over to Apple. The company has brought in tech shop Rainier PR's consumer subsidiary ...
. The customer service aspect pre and post-sale can be a bit sketchy. But that is the trade-off.' Critics also ... . While number one in terms of PC sales, Dell also wants to be seen to have 'enterprise credibility ... of sales. Its biggest clients include Honeywell, Barclays and Royal Philips Electronics, in addition ...
Brands2Life will be its first PR agency and aims to 'make people aware of the intellectual property value of fonts', said marketing director Julie Strawson. The firm will front a campaign against the unlicensed use of typefaces. The move follows film firm Agfa's sale of the business last November ...
Gadget promotion is now more about fashion and lifestyle than technology, as Adam Hill discovers....is promoting the internet as just another utility, like gas or water. 'To 90 per cent of the population ... promote has got to be related to benefits: saving money, increasing reliability, providing a better ... -generation sales database, normally only available on PC. Launching during the Rugby World Cup gave palmOne ...
Iglesia will oversee the promotion of new products across Spain, including the launch of Microsoft Office 2003, scheduled for later this year. Microsoft's sales in Spain rose 27 per cent last year, boosted ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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