Campaign Viral Chart: Nike viral stays ahead of Pepsi Max
01 Jun 2012 | by Ben Hall
to sixth position. Meanwhile, the film of a flashmob on the Copenhagen Metro, promoting the city ...
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Honda picks Bottle PR ahead of Civic launch
01 Jun 2012 | by John Owens
Honda has put Bottle PR in the driving seat to promote awareness of its latest version of the Civic.
SapientNitro wins McLaren digital business
31 May 2012 | by Sara Kimberley
. SapientNitro will be responsible for building the McLaren brand, driving sales and enhancing the customer ...
Goodyear launches £30m media pitch
31 May 2012 | by Katherine Levy
with Karmarama on a project to promote its Fulda tyre brand. A new creative campaign for Goodyear Dunlop ...
We'll call you: BMW
30 May 2012
car be one of the bling-tastic gold models used in the promotion?...BMW Welcome to customer information. How can I help you today? Mktg Hi, I've seen something about the BMW 'Gold car' promotion. Do you know about it? BMW The gold car? Mktg Yes. I saw something in the paper about BMW wanting to promote the fact that it's a sponsor of the Olympics, and there ...
BMW 'Ultimate Track' by Dare
28 May 2012
Dare has created BMW's first UK gaming app, BMW Ultimate Track, to promote the launch of the new
Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...
RAC hires John Orriss to head marketing
23 May 2012 | by Matthew Chapman
Breakdown service RAC has appointed former News International sales director John Orriss to head...Orriss has been appointed to replace former sales and marketing director David Tyers, who left ... became sales director at News International last summer after leaving Sky, where he held the director ... director of sales Tom Devine. Devine is responsible for both new customers and selling additional ...
VW 'see film differently idents 2012' by DDB UK
21 May 2012
The films, which will be aired in cinemas continue Volkswagen s See Film Differently campaign, which promotes the brand s support of independent cinema. It was created by Matt Lee and Pete Heyes. The work was directed by Ivan Zacharias through Stink. ...
Lucre to lobby for improved child travel safety for BubbleBum
10 May 2012 | by Hannah Crown
relating to less stringent restrictions on unexpected journeys and taxis. Lucre will be promoting its ... functions in a bid to raise awareness and boost sales. Grainne Kelly, CEO and founder of BubbleBum, said ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
