Public Sector: Childminders like the offer of free milk
01 Jun 2012 | by John Owens
that promoted the plans and identified relevant news stories linked to childminders. Measurement ...
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The age of the interim marketer
01 Jun 2012 | by David Benady
or take on a freelance specialist, look at their skills, and learn from them. Then they can promote ...
Relentless recruits Professor Green as brand ambassador
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
It marks the end of the brand s 'Virtues' activity, which used four brand ambassadors - jiu-jitsu champion Roger Gracie, street dancer Zoe Green, BMXer Mark Webb and guitarist Steph Carter from the band Gallows . Relentless is working on a number of special promotional projects to be run throughout 2012 ...
Tesco 'Tesco Jubilee' by The Red Brick Road
31 May 2012
Tesco has launched a TV campaign to highlight the supermarket's promotions for the Queen's Diamond
Cadbury parts company with marketer Creighton after 35 years
30 May 2012 | by John Reynolds
the first seven years of his time at Cadbury working in sales roles, before making the switch to marketing ...
Kellogg boss departs as food giant kicks off global rebrand
29 May 2012 | by Sarah Shearman
decline in sales at the food company in the first quarter of 2012, which it linked to a "continued weakness" in European sales. It recorded net sales of $538m ( 343m) in Europe for the quarter to 31 ... Kellogg in 1986 as a sales representative in Northern Ireland. He has held several sales and senior ...
Ben & Jerry's urges brands to follow 'values-led' approach
29 May 2012 | by Nicola Clark
-cream brand is well-known for its social activism. Greenfield was in the UK to promote its Join Our Core ...
Innocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
judges, which included Twitter's UK head of sales, Bruce Daisley. Innocent's success reflects its ...
Brazen to 'bring out the cake' for McVitie's
28 May 2012 | by Hannah Crown
A campaign to promote McVitie's cakes as a summer snack of choice has been handed to Brazen....The Bring Out The Cake marketing and PR campaign will promote brands such as Jamaica Ginger Cake, Jaffa Cake Bars and Hobnobs Flapjacks through vouchers offering free samples. Brazen s remit will cover driving product coverage for the cake range, generating social media content and gaining national media ...
Jordans & Ryvita calls £6m advertising pitch
24 May 2012 | by Sara Kimberley
overseen by VCCP. Ryvita's latest ads featured the "ladies that crunch" and targeted women to promote ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
