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Immediate Media prepares for job cuts across sales and editorial

01 Jun 2012 | by Nick Batten

, affecting sales and editorial teams..... The restructure will integrate the digital sales team into the brand teams to help create revenue ... instead of functions (ad sales, editorial), in an attempt to deliver deeper insights into each market, and classified sales is proposed to become part of a new centralised classified and inserts team. Matt Teeman ...

Usain Bolt, Jessica Ennis and Mark Cavendish become Stuff cover stars

01 Jun 2012 | by Maisie McCabe

of MediaWeek.co.uk, is on sale today (1 June) with a cover price of 4.35. The iPad version costs 2 ...

Graham Duff takes non-executive chairman role in Miroma reshuffle

01 Jun 2012 | by Mark Banham

The move will mean that Miroma managing partners Simon Poole and Paul Mann will be promoted to joint managing directors, while former McDonald's senior marketing manager Richard Hirst will take ... . "Both Paul Mann and Simon Poole will be promoted to joint-managing directors and Richard will head media ...

Garmin signs six-figure deal with Sugar's Amscreen

01 Jun 2012 | by Maisie McCabe

Garmin, the satellite navigation company, has signed a six-month, six-figure deal to promote its...of national sales Jamie Lindsay as its new UK managing director , replacing former European managing director of sales and marketing Chris Forrester who left to join Primesight as its commercial director . Amscreen ...

Klipsch to sponsor Peppermint Candy on Jazz FM

01 Jun 2012 | by Maisie McCabe

year. As part of the sponsorship, Jazz FM will broadcast an ad campaign to promote Klipsch products ... and events. Jazz FM will promote the Klipsch sponsorship on air from Saturday (2 June) and it will extend ... support of live music in the UK." The deal was negotiated between Klipsch and Jazz FM's in-house sales ...

Nike puts Umbro up for sale

01 Jun 2012 | by Nick Batten

Nike has announced plans to sell Umbro, the kit supplier to the England football team, deeming it surplus to requirements after four years of ownership.

Panasonic launches digital face-painting app for Olympics

01 Jun 2012 | by Sarah Shearman

. It is promoting the app through Facebook advertising. Panasonic rolled out a TV ad, created by Brave, last ...

Campaign Viral Chart: Nike viral stays ahead of Pepsi Max

01 Jun 2012 | by Ben Hall

to sixth position. Meanwhile, the film of a flashmob on the Copenhagen Metro, promoting the city ...

Fujifilm lifts digital spend by more than 40% to push into social

01 Jun 2012 | by Sarah Shearman

, investing 2m in an integrated push to promote its new FinePix camera models. Lucy Edwards, marketing ...

Think BR: Are you managing what you measure or measuring what you manage?

01 Jun 2012 | by Claire Emes

Most high level KPIs (eg, NPS, overall satisfaction or composite indices) act as useful bellwethers of opinion and to varying degrees can be linked to business outcomes such as sales, profit and share of wallet. But companies simply tracking these scores often come to us asking 'so what ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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