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The age of the interim marketer

or take on a freelance specialist, look at their skills, and learn from them. Then they can promote ...

British Gas readies 'free swim' Olympic campaign

spot will be supported by press and digital activity. The free swims promotion will run until 30 ... promoted its 'Free Swim' initiative on TV back in the summer of 2009 and ran the same campaign in cinemas ...

EDF adds brand character to Olympics reward-scheme push

-themed ad promoting its Thank Yous customer reward scheme....'Feel Better Energy'. EDF followed the execution with a 30-second ad promoting its new residential ...

EDF Energy 'Thank Yous' by AMV BBDO

The ad, by Abbott Mead Vickers BBDO, promotes the EDF customer reward scheme, Thank Yous, which offers opportunities to win tickets to London 2012. The soundtrack is the 80s A-ha hit Take On Me . The ad was written by Andy Booth and art directed by Jim Seath. It was directed by Nick Gordon through ...

Phone company Vectone seeks help to target UK black and ethnic market

marketing and sales at Vectone, confirmed the process. It is the first time the company has looked ...

Brand Health Check: Vertu

handset. The brand has relied on exclusivity to push sales, with partnerships with big names ... subsidiary to a private-equity group were at an advanced stage. While the sale seems a logical move ...

Twitter boss: UK brands 'driving ad innovation'

the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ... claim the minimum spend for brands using Twitter is 20,000 for a 24-hour Promoted Account, meaning ... % worldwide. Paul Evans, head of media at Xbox, said his brand s experience of using Promoted Tweets ...

EDF hires AKQA as lead digital agency

following the launch of the brand positioning "Feel better energy" to promote its new price promise tariff ...

Agencies line up for HTC social media account

campaign to date featuring a skydiver using its HTC One camera to promote the new "amazing camera ...

BT London Live signs up Duran Duran and Stereophonics

on sale on Friday 4 May at 9am priced at 60.00 plus booking fee from www.btlondonlive.com. BT ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.