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CAMPAIGNS: Charity; A helping hand in one number
08 Dec 1995 | by ANN HILLS
client: The Samaritans PR team: In-house team Campaign: One Number Timescale: Four months Cost...client: The Samaritans PR team: In-house team Campaign: One Number Timescale: Four months ... for the next five years. Tactics The in-house team, based in the Samaritans headquarters ... campaign s budget was set at pounds 100,000: the biggest in the Samaritans history. The PR team ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
