Direct choice: Samaritans
04 May 2006 | by Shaun Moran, Creative director, Partners Andrews Aldridge
Most creatives would relish the opportunity to work on the Samaritans account.
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Samaritans is to use controversial musician Pete Doherty to publicise a celebrity football competition this weekend.
Most creatives would relish the opportunity to work on the Samaritans account.
At some point, over a lifetime of being aware of The Samaritans, I had consigned it to the 'not for me' pile. There were other charities with which I felt much more comfortable, says Jamie Lister, marketing director, English Heritage.
The Samaritans is venturing into new territory with the launch of humorous ads to raise funds this Christmas. The series of spots, by Ogilvy & Mather, promotes the organisation's first national appeal for funds with the theme: 'We're better at listening than raising money'. One ad depicts a...
Ogilvy & Mather has launched a campaign for the Samaritans focusing on people in rural communities who have been affected by the foot-and-mouth crisis. The hard-hitting TV ads, which launch this week, depict the traumatic emotional impact of foot-and-mouth disease. The national campaign...
The telephone counselling charity, the Samaritans, has launched a dramatic black-and-white press campaign which aims to underline the approachable and confidential nature of its service.
The Samaritans this week began a campaign in support of its text-messaging helpline.
Samaritans is for the first time aiming its annual winter campaign squarely at 15 to 24-year-olds.
Samaritans is to back a re-focus on 'emotional health' with a direct marketing assault that will aim to drive awareness of the charity and generate funds.
The Samaritans has shortlisted Qudos, WCRS and Agency Republic to present ideas for through-the-line campaigns alongside its incumbent agency, Ogilvy %26 Mather. - General release.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.