15 Apr 2009
| by Fiona Ramsay
LONDON - Samsung is attempting to break into the music battleground currently dominated by rivals...and Magistrates. In the US, Samsung is promoting its Samsung Mobile brand with the sponsorship of the Music As A Weapon IV Tour', a music, tattoo, and lifestyle festival, using it to showcase its Samsung Rant and Samsung HighNote mobile phones. Samsung has previously affiliated its brand with sports sponsorship ...
25 Feb 2010
| by Sara Kimberley
LONDON - Samsung is targeting fashionistas with a marketing campaign to support the launch of its...The handset, the first in Samsung's collection of fashion handsets, aims to appeal to a female ...
-with-purchase" retail promotions and in-store advertising. Carphone Warehouse customers buying the Samsung Diva ...
Issue' DVD and a year's magazine subscription from iSubscribe. In addition, Samsung Diva will also ...
14 Mar 2007
| by Joanne Payne
LONDON - Samsung Electronics is collaborating with singer Beyonce Knowles to promote its Ultra...Knowles will appear in a series of European TV ads for the brand. Samsung s Ultra Music TV commercial will air in April in Europe and gradually expand to other countries where the Ultra Music Samsung ...
. Geesung Choi, president of Samsung Electronics Telecommunications Business, said: We are thrilled ...
15 Apr 2009
Samsung has signed a deal with BAA to sponsor charging units for mobile phones and laptops...The free-to-use 'Power Poles', which will be located in the departure
lounges of Terminals 1, 3 and 4, will be available from 1 May. Samsung
products will be promoted in branded display cases, but charging will be
available for any handset or laptop. Airport operator BAA said it invested more than ...
19 Feb 2009
| by Staff
LONDON - Samsung Mobile has released a viral using cute fluffy animals to promote its UltraTouch.... The Samsung's screen becomes a hamster cinema, an evil hedgehog control screen and a photo booth for puppies ...
. The viral encourages people to visit the Samsung UltraTouch website for more information. ...
18 Sep 2000
Samsung Electronics is launching what it claims is the world’s first TV mobile phone...LONDON (Brand Republic) - Samsung Electronics is launching what it claims is the world’s first TV mobile phone at the Olympics in Sydney.
The phone has a built-in miniature TV receiver with 1.8-inch ...
. There are no plans at the moment to introduce the phone in Europe.
Samsung is the official wireless ...
27 Apr 2005
Samsung....The five-year global deal - a Premiership record - was signed at the start of this week and covers Samsung's entire business, including mobile phones, TVs and IT products.
The sponsorship begins in June; the Samsung Mobile brand will appear on Chelsea shirts next season.
The deal is the final ...
10 Aug 2009
| by Fiona Ramsay
LONDON - Helen Litvak has been appointed head of marketing for Samsung Mobile.
12 Sep 2007
| by Jacquie Bowser
LONDON - Samsung has awarded its estimated £20m pan-European outdoor advertising account...The three-year deal covers all of Samsung s divisions including mobile phone, TV, MP3, white goods ...
, chairman and co-chief executive of JCDecaux, said: Samsung is one of our largest advertising clients ...
. This pan-European partnership paves the way for Samsung to increase the usage of JCDecaux s advertising ...
03 Jul 2009
| by Fiona Ramsay
LONDON - Samsung's new TV campaign for the Jet mobile phone, the first work from Grey London