15 Feb 2012
Peta, the animal welfare group, has launched a Valentine's campaign with the tagline: "Boyfriend
02 Apr 2012
| by Matthew Chapman
Samsung is opening a competition to select 100 bloggers around the world to cover the Olympics...Samsung will invite people from 20 countries across the globe to apply via MSN for its Samsung ...
daily show across the entire Olympic Games period using Samsung products, including the Samsung Galaxy ...
on MSN, social media sites and a Samsung Olympic hub page, while content will not be editorialised ...
17 Apr 2012
| by Matt Cartmell
Samsung has brought in Cohn & Wolfe to handle the launch of a top-secret mobile device next month....As Samsung takes over Nokia s 14-year reign at the top of the global mobile phone market ...
in London on 3 May, widely tipped to be the Galaxy SIII smartphone.
However, Samsung declined to confirm ...
.
The agency appointment comes after a pitch process that took place last month.
Samsung also uses The Red ...
02 Feb 2012
| by Matthew Chapman
Marks & Spencer (M&S) has become the first UK retailer to create its own app for Samsung's internet..., food, fashion and technology.
A Samsung spokesman said the app was not transactional, but added ...
are becoming aware of it".
Up until now, Samsung Smart TV apps have predominantly involved partnerships with media companies.
Apps currently available via the Samsung Smart TV App store include BBC iPlayer ...
06 Jan 2012
| by Matthew Chapman
Samsung UK & Ireland has filled the mobile marketing director vacancy left by Batyr Bulat...of Samsung Electronics telecommunications and networks division.
Abel's most recent role was as group ...
at Orange Group for 10 years, most recently as devices marketing director.
His move comes after Samsung ...
and Ireland.
Garrihy was made responsible for all brand marketing across the entire Samsung business, which ...
18 May 2012
| by Sarah Shearman
Samsung has rolled out an Olympics Facebook app to allow users to get closer to the Olympics...The Everyone s Olympic Games app, created by Jam, works as a social media hub for Samsung s Olympics content, and includes information on Samsung-sponsored athletes, the Olympic Torch Relay and the Samsung Hope Relay.
It also enables users to apply to be a Samsung Global Blogger for the Olympic Games ...
09 May 2012
| by Helen Edwards, PPA, Business columnist of the year
The marketing class of the future will learn how Samsung's grasp of technology and consumer desires...One day, the story of how Samsung eclipsed Nokia as the number one mobile phone brand by handset ...
mishmash of too few trials and too many errors, and how Samsung's firmer grasp of technology, sleeker ...
made of Samsung's advances in 'convergence' tech-nology, but its greater achievement may ...
16 May 2012
| by Georgina Brazier
Andrew Garrihy, director of corporate marketing at Samsung Electronics, talks about the brand....createExperiences();
Samsung will donate 1 to charities which help underprivileged children, such as Kids Company ...
.
Oliver and Pendleton unveiled a giant 'Samsung Wall of Hope' a structure spelling out the words "Samsung Hope Relay" and were the first to grab a pair of trainers and lead a mile-long walk along ...
19 Apr 2012
| by Emma Powell
Samsung Electronics is to sponsor Leyton Orient Football Club for the 2012/13 football season...As official club sponsor, the Samsung logo will appear on the front of the League One club's home ...
on the shorts of both kits.
The partnership is Samsung's third shirt sponsorship deal, alongside ...
Griffiths, managing director of Samsung UK and Ireland, said: "We are delighted to add Leyton Orient to our ...
23 May 2012
| by Matthew Chapman
Samsung has released an online video for the Galaxy Note mobile phone starring former Manchester...The video features Beckham recreating the melody of Beethoven's 'Ode to Joy' by kicking footballs against a wall of drums.
Beckham uses the Galaxy Note, which Samsung is positioning as a mobile ...
, which focuses on Samsung's Olympic sponsorship.
Samsung is due to demonstrate its latest products ...