Samsung 'Beckham plays Beethoven' by Cheil USA
24 May 2012
As a follow-up to Samsung's "take part" campaign, Cheil USA has launched a global online film
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Samsung adds music store to mobile offering
30 May 2012 | by Matthew Chapman
Samsung is to go up against Apple and Spotify with the launch of a music store that will allow...Samsung is offering the Music Hub service through technology provided by mSpot, a company ... available in the future to allow owners of Samsung's tablets and older Galaxy devices, such as the Galaxy ... on all future Samsung devices that are compatible with Music Hub, while music will also be stored locally ...
Beckham channels Beethoven in Samsung viral campaign
23 May 2012 | by Matthew Chapman
Samsung has released an online video for the Galaxy Note mobile phone starring former Manchester...The video features Beckham recreating the melody of Beethoven's 'Ode to Joy' by kicking footballs against a wall of drums. Beckham uses the Galaxy Note, which Samsung is positioning as a mobile ... , which focuses on Samsung's Olympic sponsorship. Samsung is due to demonstrate its latest products ...
Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
Samsung is rolling out an online and cinema spot featuring David Beckham, Jamie Oliver and Victoria...The film, created by Cheil Worldwide, features messages from Samsung's Olympic ambassadors ... ". The 60- and 90-second versions will be the main pieces in Samsung's creative Olympic campaign, called ... , as Samsung attempts to drive home its role as wireless communications equipment sponsor of London 2012 ...
Samsung launches social media hub for Olympics activity
18 May 2012 | by Sarah Shearman
Samsung has rolled out an Olympics Facebook app to allow users to get closer to the Olympics...The Everyone s Olympic Games app, created by Jam, works as a social media hub for Samsung s Olympics content, and includes information on Samsung-sponsored athletes, the Olympic Torch Relay and the Samsung Hope Relay. It also enables users to apply to be a Samsung Global Blogger for the Olympic Games ...
VIDEO: Samsung marketer outlines Hope Relay goals
16 May 2012 | by Georgina Brazier
Andrew Garrihy, director of corporate marketing at Samsung Electronics, talks about the brand....createExperiences(); Samsung will donate 1 to charities which help underprivileged children, such as Kids Company ... . Oliver and Pendleton unveiled a giant 'Samsung Wall of Hope' a structure spelling out the words "Samsung Hope Relay" and were the first to grab a pair of trainers and lead a mile-long walk along ...
BlackBerry looks to trump Samsung with NFC campaign
14 May 2012 | by Matthew Chapman
BlackBerry is hoping to steal a march on Samsung by heavily pushing its near field communication...BlackBerry Messenger. Meanwhile Samsung is planning to use a partnership with fellow Olympic sponsor Visa ...
Helen Edwards: How Samsung trumped Nokia
09 May 2012 | by Helen Edwards, PPA, Business columnist of the year
The marketing class of the future will learn how Samsung's grasp of technology and consumer desires...One day, the story of how Samsung eclipsed Nokia as the number one mobile phone brand by handset ... mishmash of too few trials and too many errors, and how Samsung's firmer grasp of technology, sleeker ... made of Samsung's advances in 'convergence' tech-nology, but its greater achievement may ...
Heavy marketing to drive Samsung Galaxy S III 'designed for humans'
04 May 2012 | by Matthew Chapman
Samsung has announced plans to heavily invest in marketing to promote its next generation Galaxy...The Samsung Galaxy S III will launch in the UK on 30 May ahead of the Olympic Games and at the phone s unveiling last night at an event in London, Loesje de Vriese, head of marketing at Samsung ... 's in your heart, keeps track of loved ones, recognises who you are, follows your every move". Samsung ...
Samsung tipped to unveil London 2012 Olympic phone
03 May 2012 | by Matthew Chapman
Samsung, a sponsor of the London 2012 Olympics, is set to launch the latest version of its Galaxy...Samsung is a sponsor of the London 2012 Olympic Games and has already launched a global blogger programme to back the event. Sunny Hwang, vice-president and head of global sports marketing at Samsung ... will help it to reach aspirational status. London 2012 could provide a significant boost to Samsung ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
