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Large-scale NFC ads trial gets 3,000 people to interact

of handsets, including the Samsung Galaxy Nexus and the Nokia 700. David McEvoy, marketing director ...

Expedia's senior marketing director joins Media360 client panel

senior clients of brands, including British Airways, Samsung, John Lewis and Virgin Media, as well a ...

Interpublic outdoor specialist IPM rebrands to Rapport

and Samsung. The national outdoor ad campaign, with creative by Ouch Design!, will use the Blippar platform ...

Zeebox plots first screen integration with TV manufacturers

, content service manager at Samsung Electronics, said that in social TV, the aim should be to "focus ...

Matt James steps down as managing director of Starcom

Naked Ambition. Pearson currently heads up a number of clients including Samsung, Honda and Premier ...

Record number of Americans tune in to Super Bowl

included Honda, Pepsi, Doritos, Chrysler and Samsung. Follow Daniel Farey-Jones on Twitter ...

Marketing directors from Diesel and RSA to be part of client panel at Media 360

of brands including British Airways, Samsung, John Lewis and Virgin Media, as well a number of high ...

VivaKi strikes exclusive ad deal for Xbox entertainment apps

Samsung, EMI, Emirates, Honda and O2 are among the first advertisers in the UK to run ads on the new entertainment apps , which first became available yesterday (6 December). In the UK Xbox users can access an app for LoveFilm, and Xbox will be adding further apps from a range of TV, movie, video ...

Financial Times backs Android with new app

The app is available to download for free from the Android market, although users can only access the publisher's content with an FT.com subscription. The publisher is able to sell subscriptions directly through the app, without giving Google a cut. It launched yesterday with an ad campaign from Samsung ...

Addressable TV ads don't interest big brands, claims BBH's Kershaw

, Samsung, and Richard Musch, director of business development at Philips Net TV. The panel also ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.