BrandMAX speaker preview: Kassan looks at the future of media and technology
15 Aug 2011 | by Staff
companies Samsung, and Intel, and earlier to understand what the brands needs are. On new platforms ...
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From 10am today, Hyundai's ad "New Thinking. New Possibilities" has joined a landscape of advertising stalwarts on display at the Piccadilly Lights. Coca-Cola has advertised there since 1955 and the last time a new company acquired a space was when Samsung replaced Panasonic 17 years ago. Mike Baker ...
companies Samsung, and Intel, and earlier to understand what the brands needs are. On new platforms ...
Brands controlled? Renault, Dacia and Samsung. What are your main priorities over the next 12 months? Free cash flow, market share and marque image. Agencies used? OMD and Publicis. What are the main criteria you use when selecting an agency? Creative competence and capacity to implement it ...
Brands controlled? Samsung. What are your main priorities over the next 12 months? Carving out maximum value in a deflationary media environment. Leveraging the increasingly dynamic media ... are putting media people front and centre, but I couldn't have done my current role at Samsung as a client ...
clients: Scottish Newcastle, Honda, COI and Samsung How can strategists ensure they are perceived ...
into the outdoor industry, such as Tiffany Co, Yves Saint Laurent, Mulberry, Samsung and T-Mobile. According ...
Apple the third-largest mobile phone supplier by revenue behind Nokia and Samsung Electronics, and ahead ...
networks for a year-long campaign, Visa has the Global Gateways departure area, while Samsung has ...
format, including Samsung, Nokia, Microsoft, Nike, Coke, GM and Mazda. On average, users shave spent ...
LBC's breakfast show is hosted by Nick Ferrari (pictured) and runs Monday to Friday, between 7am and 10am. Previous sponsors of the show have included Samsung and Sky. The package consists of sponsorship and presenter-read ads, using newspaper editorial content from The Times that will change daily ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.