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San Miguel plugs premium status

LONDON - San Miguel, the Scottish & Newcastle-owned lager, is seeking to strengthen its standing...S N has appointed Brandhouse, without a pitch, to develop a brand strategy for the lager, while an unnamed Spanish agency will revamp its packaging. A spokesman for S N said lager brands need refreshing frequently because they operate in a crowded market. San Miguel s off-trade sales increased ...

San Miguel set to drop Spain focus in £2m HTW work

LONDON - San Miguel, the premium beer brand, is set to play down its Spanish heritage in a bid...support for San Miguel, which has previously focused on the North of England. Until now San Miguel ... to specific product attributes. San Miguel has not advertised in the UK since last April, when it ran a ...

DIRECT: News in brief

San Miguel has joined forces with Manifesto Records, owner of the Cafe del Mar label, as part of a promotional campaign being developed by Grasshopper. Cafe del Mar will produce exclusive San ... this summer. San Miguel is also linking with fashion company Rude to produce a branded T-shirt and keyring ...

DIRECT: News in brief

San Miguel has joined forces with Manifesto Records, owner of the Cafe del Mar label, as part of a promotional campaign being developed by Grasshopper. Cafe del Mar will produce exclusive San ... this summer. San Miguel is also linking with fashion company Rude to produce a branded T-shirt and keyring ...

Harrison Troughton Wunderman scoops £5m Foster's CRM brief

HTW, which already works on the S N brands San Miguel, Kronenbourg and Baltika, won the business in a pitch against Lida, Poulter Partners and Juice. The agency will develop a multichannel ... , said: "We do cinema and TV for San Miguel, sales promotion for Kronenbourg, strategy for Baltika ...

Foster's puts direct account up for grabs

with other Scottish Newcastle brands, including San Miguel and Heineken. Foster s relationship with M C ...

Foster's puts direct account up for grabs

on Wunderman's relationships with other Scottish & Newcastle brands, including San Miguel and Heineken. Foster ...

Foster's won by EHS Brann Cirencester

s other Scottish Newcastle brands, which include Kronenbourg 1664 and San Miguel. The expected move ...

Disputes prompt Troughton to exit HTW for new role

-the-line San Miguel and Macmillan Cancer Relief accounts. It is also expected to handle above the-line creative ...

San Francisco opens up city data to developers

LONDON - The city of San Francisco is to allow the public access to datasets such as crime...Writing for US blog TechCrunch , San Francisco mayor Gavin Newsom detailed the launch of DataSF.org to host the datasets and expressed the hope it would "create a torrent of innovation" similar to opening Facebook and the iPhone up to the developer community. Newsom said data released by the city's environment ...

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