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Mass Effect 3 'fight for everything' by DraftFCB San Francisco

and online campaign, created by DraftFCB in San Francisco.

ITN Productions appoints Miguel Tatay as head of mobile

ITN Productions has appointed 4th Screen Advertising's Miguel Tatay as its first head of mobile.

San Francisco opens up city data to developers

LONDON - The city of San Francisco is to allow the public access to datasets such as crime...Writing for US blog TechCrunch , San Francisco mayor Gavin Newsom detailed the launch of DataSF.org to host the datasets and expressed the hope it would "create a torrent of innovation" similar to opening Facebook and the iPhone up to the developer community. Newsom said data released by the city's environment ...

Anti-iPhone ad placed next to Apple's San Francisco flagship store

SAN FRANCISCO - A Norwegian hacker known as DVD Jon has booked a giant poster beside the flagship...on Monday, coinciding with Apple's Worldwide Developers Conference, which was being held in San Francisco ...

The World: San Francisco - AdBrite unveils 40 per cent cut in workforce

AdBrite is to lay off 40 per cent of its workforce, including several top executives, amid fears that the online ad network is due to face tough times.

The World: San Francisco - David Verhoef joins Publicis & Hal Riney

. Verhoef joins from DDB San Francisco, where he was the director of broadcast production, producing work

The World: San Francisco - Nielsen to buy mobile measuring company

The deal, which will be completed later this year, if the US government gives it the go-ahead, reflects the trend by telecom groups to evolve into media companies in their own right. Telephia, based in San Francisco, measures marketshare among telecom companies, and can calculate how consumers ...

The World: San Francisco - AT&T sues Time Warner Cable over ad campaign

The legal action follows the appearance of a TV print campaign and even an aircraft with a banner flying over AT&T's headquarters in San Antonio, Texas. One of the print ads says: "If you're an AT&T customer, you're paying more in fees than with Time Warner Cable Digital Phone." AT&T has filed a suit ...

The World: San Francisco - Clearwire hires DDB to handle $25m account

Clearwire, the wireless broadband internet service provider, has appointed DDB in Los Angeles to handle its creative account, which is expected to bill more than $25 million.

Mark Ritson on branding: The road to Damascus via San Vicente

. My partner and I pulled into a little guesthouse near the tiny town of San Vicente for the evening. We opted for the only restaurant in town, Casa Toni. We weren't expecting much: the town of San ... disease and herpes. - Casa Toni can be found on Zumalacarregui, 27 in San Vicente de la Sonsierra ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.