San Miguel adds city music gigs
24 Jun 2008
San Miguel is rolling out its Hidden Depths series of music and media events to target young, city
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San Miguel targets commuters with magazine launch
27 May 2009
San Miguel, the Spanish beer brand, is targeting commuters with the launch of a 16-page magazine
Branding: San Miguel plugs premium status
24 Jan 2007
San Miguel, the Scottish & Newcastle-owned lager, is seeking to strengthen its standing as a...S&N has appointed Brandhouse, without a pitch, to develop a brand strategy for the lager, while an unnamed Spanish agency will revamp its packaging. A spokesman for S&N said lager brands need refreshing frequently because they operate in a crowded market. San Miguel's off-trade sales increased by 27 ...
San Miguel plugs premium status
23 Jan 2007 | by by Staff
LONDON - San Miguel, the Scottish & Newcastle-owned lager, is seeking to strengthen its standing...S N has appointed Brandhouse, without a pitch, to develop a brand strategy for the lager, while an unnamed Spanish agency will revamp its packaging. A spokesman for S N said lager brands need refreshing frequently because they operate in a crowded market. San Miguel s off-trade sales increased ...
Cinemawatch: San Miguel - 'Ines de Castro'
25 May 2005 | by Chris Arnold, Executive creative director, BLAC
. San Miguel uses neither humour nor shock, but emotions. The ad seeks to capture Latin passion, which ... that he is just one of many she has hooked. Life's like that. Spanish friends tell me San Miguel does ... after two hours of Star Wars, I welcomed something lighter in the form of a glass of San Miguel to drink ...
San Miguel plans £4m UK activity
08 Sep 2004
Spanish lager San Miguel is to spend £4m on its biggest advertising campaign to date to boost its...to position San Miguel clearly in the "authentic Spain" category.' Media planning and buying ...
Mark Ritson on branding: The road to Damascus via San Vicente
04 Aug 2004
. My partner and I pulled into a little guesthouse near the tiny town of San Vicente for the evening. We opted for the only restaurant in town, Casa Toni. We weren't expecting much: the town of San ... disease and herpes. - Casa Toni can be found on Zumalacarregui, 27 in San Vicente de la Sonsierra ...
San Miguel set to drop Spain focus in £2m HTW work
30 Jan 2004 | by Ben Bold,
LONDON - San Miguel, the premium beer brand, is set to play down its Spanish heritage in a bid...support for San Miguel, which has previously focused on the North of England. Until now San Miguel ... to specific product attributes. San Miguel has not advertised in the UK since last April, when it ran a ...
San Miguel set to drop Spain focus in £2m HTW work
29 Jan 2004 | by Ben Bold
San Miguel, the premium beer brand, is set to play down its Spanish heritage in a bid to expand its...support for San Miguel, which has previously focused on the North of England. Until now San Miguel ... to specific product attributes. San Miguel has not advertised in the UK since last April, when it ran a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
