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and online campaign, created by DraftFCB in San Francisco.
Carlsberg UK is rolling out its first brand extension to San Miguel in a bid to compete with summer...The new sub-brand, San Miguel Fresca, is described by Carlsberg as a "refreshing, crisp sunshine ... and Mahou-San Miguel of Spain, the brewers have created a beer they believe will appeal to UK consumers, while retaining the Spanish character of San Miguel. The UK launch is being supported with a 6m ...
DLKW Lowe has hired TBWA\London's Theo Bayani and DDB UK's Miguel Gonzalez to boost its creative
Anne Cassidy is impressed by Saatchi & Saatchi's spot for San Miguel:
San Miguel's latest spot introduces the lager's new brand strategy and endline "Una vida bien
in San Francisco and has several offices across the US. Susanna Hughes, a British national who was based at the firm s San Francisco office from 2007 to 2010, has been appointed as director of the new ...
San Miguel, the Spanish lager brand, has launched a new ad called "a life well lived", created...The 60-second ad, which broke last night (2 August), cuts between short scenes of people dancing, singing, swimming and drinking in bars as the narrator recalls a range of experiences he has lived through. It becomes clear he is talking from the point of view of San Miguel itself and the ad finishes with the new ...
San Miguel, the Spanish lager brand, is switching its strategy to bolster its premium credentials....is telling the story of San Miguel from the perspective of vintage bottles and crates. The previous ...
Christophe Ginisty, founder of Internet sans Frontieres, joined the agency this week. Before setting up the NGO in 2008, he was founder and MD of Paris-based PR firm Rumeur Publique. He reports to Jonathan Hargreaves, European MD and Marshall Manson, head of digital, EMEA. Ginisty will lead development ...
, an agency based in San Francisco..... She will report to BondPR group CEO Tom Burgess, who said: We looked at number of options in San ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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