Diary: Pick of the week - Saatchi & Saatchi/San Miguel
18 Aug 2011
Anne Cassidy is impressed by Saatchi & Saatchi's spot for San Miguel:
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Carlsberg UK unveils San Miguel Fresca
30 Jan 2012 | by Gemma Charles
Carlsberg UK is rolling out its first brand extension to San Miguel in a bid to compete with summer...The new sub-brand, San Miguel Fresca, is described by Carlsberg as a "refreshing, crisp sunshine ... and Mahou-San Miguel of Spain, the brewers have created a beer they believe will appeal to UK consumers, while retaining the Spanish character of San Miguel. The UK launch is being supported with a 6m ...
San Miguel 'a life well lived' by Saatchi & Saatchi
05 Aug 2011
San Miguel's latest spot introduces the lager's new brand strategy and endline "Una vida bien
San Miguel launches 'life well lived' campaign
03 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
San Miguel, the Spanish lager brand, has launched a new ad called "a life well lived", created...The 60-second ad, which broke last night (2 August), cuts between short scenes of people dancing, singing, swimming and drinking in bars as the narrator recalls a range of experiences he has lived through. It becomes clear he is talking from the point of view of San Miguel itself and the ad finishes with the new ...
San Miguel in premium shift
26 Jul 2011 | by Gemma Charles
San Miguel, the Spanish lager brand, is switching its strategy to bolster its premium credentials....is telling the story of San Miguel from the perspective of vintage bottles and crates. The previous ...
San Miguel launches £7m ad campaign
21 Apr 2009 | by Ben Bold
LONDON - Carlsberg is launching a £7m campaign to promote its recently acquired San Miguel brand...drinkers should take their time and savour San Miguel with friends at the end of a busy week. The work ... by San Miguel's more premium look on the European mainland. The campaign is the first since Carlsberg took over UK marketing and distribution for San Miguel from Heineken and Scottish Newcastle last ...
Carlsberg hires Saatchi & Saatchi to San Miguel ad account
12 Mar 2009 | by Ed Kemp
LONDON - Carlsberg UK has hired Saatchi & Saatchi as its lead agency to promote its San Miguel beer
Saatchi & Saatchi lands San Miguel UK ad account
11 Mar 2009 | by Kate Nettleton
LONDON - Saatchi & Saatchi has landed the UK advertising account for San Miguel, the Carlsberg.... Carlsberg took over the UK marketing and distribution of San Miguel in November last year, stating ...
The World: San Francisco - Quaker Oats appoints Goodby Silverstein
31 Oct 2008
PepsiCo's Quaker Oats has appointed Goodby, Silverstein & Partners as its creative agency following a pitch against the Pepsi roster agencies TBWA\Chiat\Day and DDB.
The World: San Francisco - Crispin Porter staff depart to found rival
13 Jul 2007
A group of senior executives from the US hotshop Crispin Porter & Bogusky have quit to set up a rival agency.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
