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London Lite to change masthead to San Diego Lite

LONDON - Next Thursday, London Lite will become the 'San Diego Lite' as part of a campaign...The back page of the paper will be inverted and will read as the 'San Diego Lite' and lead ... about the cheerleaders of the San Diego Chargers, followed by front-page advertising and integrated ... -out NFL game and a holiday to San Diego through its website. Following the game, ads will be published ...

Publicis Groupe acquires Californian sustainability agency

SAN FRANCISCO - Publicis Groupe has acquired San Francisco-based sustainability and environmental.... Meanwhile, Saatchi Saatchi S, which already has offices in San Francisco, will offer further ...

WPP buys again in China

also has offices in Amsterdam, New York, London, Toronto and San Francisco. Blast Radius ...

Adidas launches 'Basketball is a Brotherhood' campaign

Garnett (Boston Celtics), Tim Duncan (San Antonio Spurs), Gilbert Arenas (Washington Wizards), Dwight ...

Gap backs autumn campaign with celebrity portraits

SAN FRANCISCO - Gap is promoting its autumn collection with an ad campaign called 'Classics

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.