Marketers increasing online investment but using old performance measures
17 Mar 2009 | by Staff
SAN FRANCISCO - Marketers' budgets for online and web 2.0 initiatives in 2009 are almost 50% higher
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San Francisco opens up city data to developers
19 Aug 2009 | by Daniel Farey-Jones
LONDON - The city of San Francisco is to allow the public access to datasets such as crime...Writing for US blog TechCrunch , San Francisco mayor Gavin Newsom detailed the launch of DataSF.org to host the datasets and expressed the hope it would "create a torrent of innovation" similar to opening Facebook and the iPhone up to the developer community. Newsom said data released by the city's environment ...
T-Mobile appoints Experian CheetahMail to improve email marketing
25 Jun 2008 | by Nikki Sandison
CheetahMail, a division of Experian Group, is headquartered in New York with offices in Los Angeles, San ...
Yahoo! buys online ad network Blue Lithium for $300m
05 Sep 2007 | by Daniel Farey-Jones
Lithium is based in San Jose, California, and has 100 employees. ...
Acxiom expands digital business with Kefta acquisition
10 Apr 2007 | by Alex Donohue
LONDON - Acxiom has acquired Kefta, the San Francisco-based data company, for an undisclosed sum
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
