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Industry View: Will Apple unveil an iPad 3 tonight?

07 Mar 2012 | by Matthew Chapman

With speculation running rife that Apple is to unveil a successor to the iPad 2 at an event in San

Consumers use social commerce to validate purchases with peers

23 Feb 2012 | by Nicola Clark

computer to the smartphone era people are connecting to their networks wherever they are." In San ...

Groupon buys data start-up Adku to boost personalisation

07 Feb 2012 | by Sarah Shearman

Details of the sale remain undisclosed but reports from TechCrunch have valued the acquisition at $10m. Adku already works with major ecommerce sites Amazon and eBay. It was founded a year and a half ago in San Francisco by three former Google engineers. Ajit Varma, co-founder and chief ...

Zynga IPO values company at $7bn

16 Dec 2011 | by Sarah Shearman

The San Francisco-based company is reported to have sold shares at the top of its price range, having offered 100 million at the price of $10 yesterday, making it the biggest tech IPO since Google raised $1.7bn in 2004. Zynga, launched in 2007, has been held up as a Facebook business success story ...

Heineken rolls out responsible drinking digital campaign

12 Dec 2011 | by Sarah Shearman

to enjoy sunrises in four cities London, San Francisco, Ho Chi Minh City and Rio de Janeiro. Prior ...

Daisley quits Google for Twitter sales role

01 Dec 2011 | by Sarah Shearman

for Twitter UK, who relocated from the business in San Francisco to set up the UK office in May. Twitter ...

Google+ nears brand pages launch

21 Oct 2011 | by Sarah Shearman

Speaking at the Web 2.0 summit in San Francisco, Vic Gundotra, Google's senior vice president, engineering, is reported to have said that brand pages will be arriving on the platform soon, "with clever surprises". He said Google+ users will be soon be able to use identities other than their own names ...

How creativity takes centre stage at Google

20 Oct 2011 | by Katherine Levy

in the interactive creative experience that Vranakis honed in earlier days at WCRS and FCB San Francisco, as well ...

Ebay backs social commerce with Facebook integration

13 Oct 2011 | by Sarah Shearman

Ebay announced at its Innovate Developer Conference in San Francisco yesterday (12 October), that it would be integrating Facebook s Open Graph functionality into its open commerce platform. This means merchants selling on eBay will be able to share their wares more easily with Facebook's 800 million ...

Andrew Walmsley on Digital: The Facebook future of media

05 Oct 2011 | by Andrew Walmsley

Why would you have spent any time at f8, Facebook's annual conference? This year's was held in San Francisco last month, and while it is available on the web (facebook.com/f8), it is billed as a developers ... and business people who are building the social network. It takes place in San Francisco, California. It began ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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