News Corporation comms chief Matthew Anderson to step down
27 Jan 2012 | by Alec Mattinson
look forward to continuing my relationship with News Corporation as I return home to the San Francisco ...
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IGN launches series-led YouTube channel
30 Jan 2012 | by Daniel Farey-Jones
The channel, called Start, is one of several funded by Google in a bid to introduce more professional content onto YouTube. Sega will be the channel's only advertiser in Europe during its first month. It will debut will five original weekly shows commissioned by IGN in San Francisco, of which ...
Hope&Glory chosen to widen audience of self-publish brand Blurb
25 Jan 2012 | by John Owens
Blurb, founded in 2005 in San Francisco, California, serves book makers in 70 countries, with the UK being the second largest. The company is set up around allowing people to design, publish, market and sell printed books and ebooks, and has given a Hope Glory a 12-month retained contract ...
GolinHarris acquires London-based digital specialist FUSE to boost digital offering
24 Jan 2012 | by Alec Mattinson
The digital agency, which has an office in San Francisco and clients including Unilever, Tia Maria and Dove, will be incorporated into GolinHarris London offices, but will retain the FUSE brand. The terms of the deal were undisclosed, but GolinHarris CEO Fred Cook described the move as a critical ...
Vodafone 'sushi' by RKCR/Y&R
19 Jan 2012
produced by a team at Lucasfilm s San Francisco-based facility, Industrial Light Magic, with Tom Kane ...
Asics appoints 180 Amsterdam as global ad agency
12 Jan 2012 | by Anne Cassidy
180, which was previously appointed to work on the brand's global communications around the London Olympic Games, won the business after a pitch. Other agencies on the Asics global roster include Dentsu, which looks after the brand's business in Japan and Asia, and Vitro, the San Diego-based shop ...
Zynga IPO values company at $7bn
16 Dec 2011 | by Sarah Shearman
The San Francisco-based company is reported to have sold shares at the top of its price range, having offered 100 million at the price of $10 yesterday, making it the biggest tech IPO since Google raised $1.7bn in 2004. Zynga, launched in 2007, has been held up as a Facebook business success story ...
Heineken rolls out responsible drinking digital campaign
12 Dec 2011 | by Sarah Shearman
to enjoy sunrises in four cities London, San Francisco, Ho Chi Minh City and Rio de Janeiro. Prior ...
Which ads were most shared in 2011?
09 Dec 2011 | by Ben Hall
,458,180 shares 6. 20th Century Fox 'apes will rise' by Mekanism San ...
P&G brings back Old Spice guy as MANta Claus
08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
to consumers. In the video above, he features in a mock news report delivering weather to San Diego. Each ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
