Warburtons '2010 brand campaign' by RKCR/Y&R
25 Mar 2010
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Agencies line up for Italian food task
18 Nov 2010 | by Matt Williams
The producers of Prosciutto di San Daniele, the dry-cured ham, are joining forces with those of Grana Padano, one of Italy's oldest hard cheeses, for a campaign that aims to encourage UK consumers ... for Prosciutto di San Daniele was formed in 1961 to protect the name and establish rules that would be compulsory ...
The Marketing Profile: Nigel Parrott of Daniels Group
08 Dec 2009 | by Amy Golding
to crack the US before it was bought by Daniels, and even opened a shop in San Francisco. However ...
Golden creates brand guidelines for Lurpak
01 Dec 2009 | by Jacquie Bowser
The brand guidelines have been created to ensure much higher levels of consistency across Lurpak's through-the-line communications. Golden, which was awarded the project after winning a three-way pitch, also created a bespoke font Lurpak Sans and CGI models of the Lurpak Classic Block so ...
The World: Boston - Burger King appoints agencies to Hispanic business
23 Jan 2009
They replace the Publicis Groupe-owned Bromley Communications in San Antonio, Texas, which had been handling both the creative and media accounts. Cindy Syracuse, Burger King's senior director, said: "We were looking for an agency that understands the power of the Burger King brand and how ...
The World: San Francisco - Quaker Oats appoints Goodby Silverstein
31 Oct 2008
PepsiCo's Quaker Oats has appointed Goodby, Silverstein & Partners as its creative agency following a pitch against the Pepsi roster agencies TBWA\Chiat\Day and DDB.
The Week: Brand news - Unilever offloads Bertolli
25 Jul 2008
Unilever will retain ownership of Bertolli margarine, pasta sauce and frozen meals, while Grupo SOS will take the worldwide licence for oils and vinegars branded with the Bertolli, Italian Maya, Dante and San Giorgio names. ...
The Work: New Campaigns - The World
25 Jul 2008
(formerly Chiat\Day San Francisco), who previously worked on the brand at FCB. Levi Strauss said ...
Unilever sells Bertolli olive oil business for £500m
22 Jul 2008 | by Nikki Sandison
for oils and vinegars under the Bertolli, Italian Maya, Dante and San Giorgio names. Last November ... oil and vinegar and the Maya, Dante and San Giorgio businesses was around 380m in 2007. Vindi Banga ...
The Marketing Profile: Jim Cane of Young's Seafood
04 Mar 2008 | by Gemma Charles
, and the 90s by the emergence of specialist brands such as San Marco pizza and Linda McCartney, both of which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
