ISBA: Brands warned of need to make green-themed ad campaigns 'compelling'
04 Mar 2008 | by Staff
Robert Senior, UK chief executive of SSF Group, urged advertisers to put a positive spin on messages about how they are addressing global warming. Consumers don t just want to see melting icecaps, he said. Senior added that SSF would be working with Act Now, a consultancy, based in San Francisco ...



