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Asics appoints 180 Amsterdam as global ad agency

180, which was previously appointed to work on the brand's global communications around the London Olympic Games, won the business after a pitch. Other agencies on the Asics global roster include Dentsu, which looks after the brand's business in Japan and Asia, and Vitro, the San Diego-based shop ...

Asics kicks off £50m global pitch

million on advertising. The brand s roster of agencies includes Vitro, the San Diego-based shop ...

Sony 'Wimbledon 3D' by Crayon

The online video features thousands of tennis balls bouncing through the streets of suburban Wimbledon, like Fallon's ad for Sony Bravia set in San Francisco. It will be supported by a national press campaign, as well as radio, eCRM and experiential activity, with 10,000 branded tennis balls being ...

Sony parodies 'balls' ad in Wimbledon campaign

Created by Crayon, the campaign is spearheaded by a video featuring thousands of tennis balls bouncing through the streets of suburban Wimbledon, in the same way that Fallon's ad for Sony Bravia showed thousands of colourful balls bouncing through the streets of San Francisco. The video will be supported ...

Manchester United bans players from using Twitter

sent by his publicist. San Francisco Giants pitcher Brian Wilson removed his account after posting apparently drunken tweets and Antonio Cromartie, star player for the San Diego Chargers, was fined $2 ...

Mark Ritson on Branding: Renaming Newcastle United's St James' Park stadium destroys brand equity

name. I cannot see Villa Park being called something else.' The San Francisco 49ers American football ...

Obama agency creates launch campaign for US World Cup bid

. They are based in Washington D.C. and have offices in Boston, New York, San Francisco and London. ...

ITV drops ball by cutting to ads in Everton-Liverpool game

coverage of the San Marino Grand Prix in 2005 the final ad break, lasting two minutes 30 seconds, came just ...

DreamWorks and PepsiCo unite to launch 3D Super Bowl ad

during NBC's broadcast of the playoff game between the Indianapolis Colts and San Diego Chargers last ...

Emirates nets AC Milan sponsorship deal

s shirts and San Siro stadium will display the airline s now familiar Fly Emirates logo. Ghaith Al ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.