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Consumers use social commerce to validate purchases with peers

computer to the smartphone era people are connecting to their networks wherever they are." In San ...

Groupon buys data start-up Adku to boost personalisation

Details of the sale remain undisclosed but reports from TechCrunch have valued the acquisition at $10m. Adku already works with major ecommerce sites Amazon and eBay. It was founded a year and a half ago in San Francisco by three former Google engineers. Ajit Varma, co-founder and chief ...

Ebay backs social commerce with Facebook integration

Ebay announced at its Innovate Developer Conference in San Francisco yesterday (12 October), that it would be integrating Facebook s Open Graph functionality into its open commerce platform. This means merchants selling on eBay will be able to share their wares more easily with Facebook's 800 million ...

Andrew Walmsley on Digital: Groupon's 'Y-factor' problem

locations in 10 states. Deals are available to consumers in locations from New York City to the San ...

US environmentalists target Victoria's Secret over catalogue waste

's Secret's parent company, said he had only heard of the San Francisco store being picketed. The San ... spokesman, told the San Francisco Business Times that clearance catalogues are printed on 80% post ...

Amazon appoints Wieden & Kennedy to global account

The account is estimated to be worth between 37m ( 26m) and 50m ( 35.2m). The account had previously handled by True North Communications' FCB San Francisco in the US and HHCL & Partners in the UK. W&K will be tasked with creating advertising to run in all of Amazon's five major markets -- the US ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.