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Yelp signs up Brands2life to make impact in British market

10 Feb 2012 | by John Owens

digital business, and when my colleague went to San Francisco he noticed everyone was using it. Yelp was founded in San Francisco in July 2004 and in Q4 of 2011 recorded an average of 66 million monthly unique ...

Campaign Viral Chart: Chevy Super Bowl music video rises to top

10 Feb 2012 | by Ben Hall

Partners, San Francisco 45,545 shares this week All time: 89,406 shares ...

Groupon buys data start-up Adku to boost personalisation

07 Feb 2012 | by Sarah Shearman

Details of the sale remain undisclosed but reports from TechCrunch have valued the acquisition at $10m. Adku already works with major ecommerce sites Amazon and eBay. It was founded a year and a half ago in San Francisco by three former Google engineers. Ajit Varma, co-founder and chief ...

Campaign Viral Chart: Honda's Ferris ad is top of the class

03 Feb 2012 | by Ben Hall

, San Francisco 39,996 shares this week All time: 44,161 shares ...

Finding the 20 biggest things that happened online in 2011

02 Feb 2012

results for "helvetica" in comic sans. 11. Volkswagen uses the Force - the "Darth Vader kid" TV ad ...

Analysts react to Lord Bell's attempt to buy back parts of Chime's PR business

31 Jan 2012 | by Alec Mattinson

PRWeek understands that the prospective management buyout, announced to the market on Tuesday lunchtime, is specifically targeting Bell Pottinger brands, including Public Affairs, Sans Fronti res, Issues Crisis and Pelham Bell Pottinger. Other Chime PR brands such as Good Relations, tech agency ...

Carlsberg UK unveils San Miguel Fresca

30 Jan 2012 | by Gemma Charles

Carlsberg UK is rolling out its first brand extension to San Miguel in a bid to compete with summer...The new sub-brand, San Miguel Fresca, is described by Carlsberg as a "refreshing, crisp sunshine ... and Mahou-San Miguel of Spain, the brewers have created a beer they believe will appeal to UK consumers, while retaining the Spanish character of San Miguel. The UK launch is being supported with a 6m ...

IGN launches series-led YouTube channel

30 Jan 2012 | by Daniel Farey-Jones

The channel, called Start, is one of several funded by Google in a bid to introduce more professional content onto YouTube. Sega will be the channel's only advertiser in Europe during its first month. It will debut will five original weekly shows commissioned by IGN in San Francisco, of which ...

News Corporation comms chief Matthew Anderson to step down

27 Jan 2012 | by Alec Mattinson

look forward to continuing my relationship with News Corporation as I return home to the San Francisco ...

Hope&Glory chosen to widen audience of self-publish brand Blurb

25 Jan 2012 | by John Owens

Blurb, founded in 2005 in San Francisco, California, serves book makers in 70 countries, with the UK being the second largest. The company is set up around allowing people to design, publish, market and sell printed books and ebooks, and has given a Hope Glory a 12-month retained contract ...

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