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Leo Burnett sees off two to relaunch the Motorola microchip

12 Dec 1997 | by ELEANOR TRICKETT

Leo Burnett has picked up the worldwide task of re-launching Motorola s microchips as a rival to Intel. Burnetts beat FCB San Francisco and Bozell Worldwide to land the business, which is estimated to be worth around dollars 35 million globally and dollars 9 million in Europe. Details of how ...

Clark to join senior Bates team in New York after shake-up

28 Nov 1997 | by EMMA HALL

s pitch for the Hilton International hotels business, being contested with Young & Rubicam in San ...

Sponsorship: Signs of the times - The effectiveness of broadcast sponsorship means that clients want more control and exclusivity. This is creating conflict between channels, programme makers and the ITC LOUISE BISHOP reports.

27 Nov 1997

IN CONTROL George Arabian, vice-president of international marketing and sales at San Francisco ...

Leagas Delaney sets up Euro shops

14 Nov 1997 | by HARRIET GREEN

Leagas Delaney will be adding three European shops to its London and San Francisco operations next...Leagas Delaney will be adding three European shops to its London and San Francisco operations next year in response to the needs of its global client, Adidas. The agencies, based in Paris, Barcelona and Rome, will join the agency s London headquarters and the one-year-old San Francisco shop ...

HOTLINE

14 Nov 1997 | by HARRIET GREEN

. The other contenders against the incumbent, FCB San Francisco, are BBDO Worldwide, Los Angeles and New York; TBWA Chiat/Day, Venice, California; and DDB Needham Worldwide, San Francisco. Sky ...

Hudson revisits Leagas Delaney

07 Nov 1997 | by HARRIET GREEN

director, Darryl McDonald, who recently moved to London from Leagas Delaney s San Francisco shop ... spots for Boddingtons. McDonald joined Leagas Delaney s San Francisco agency nine months ago ...

MEDIA CHOICE: CNN AIRPORT NETWORK

06 Nov 1997 | by JOHN ELLERY, Managing director Poster P

key airports, such as Chicago, Dallas Fort Worth and Atlanta, as well as in San Francisco, Seattle ...

DIRECT MARKETING: FORD PUMA

06 Nov 1997 | by DRAYTON BIRD

The Brief Long before Steve McQueen returned from the grave to spin the Ford Puma around the streets of San Francisco, the company was hard at work building demand for its new coupe. Early this year Ford faced a problem. Deliberately timed to coincide with the new registration plate in August ...

BMP4 adds US-type finish to California Raisins press work

31 Oct 1997 | by MICHELE MARTIN

BMP4 launches its first work for California Raisins next week with a press campaign that uses headline: Sprinkle the wrinkles. Ten recipe-based executions highlight the Californian origins of the product. They include Monterey festive brie, Golden Gate chicken stir fry and San Diego chocolate raisin ...

FCB London becomes 3Com’s lead European agency

31 Oct 1997 | by CLAIRE BEALE

are the other two regional hubs that will work closely with the lead office in San Francisco. Chris ...

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