to remove filtersMedia: Now is the time to get real with target practice
16 Jan 1997 | by RAYMOND SNODDY
million homes, could change the nature of direct mail. At the same time, a San Francisco company ...
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DIRECT MARKETING: FORD PUMA
06 Nov 1997 | by DRAYTON BIRD
The Brief Long before Steve McQueen returned from the grave to spin the Ford Puma around the streets of San Francisco, the company was hard at work building demand for its new coupe. Early this year Ford faced a problem. Deliberately timed to coincide with the new registration plate in August ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
