12 Dec 1997
| by ELEANOR TRICKETT
Leo Burnett has picked up the worldwide task of re-launching
Motorola s microchips as a rival to Intel.
Burnetts beat FCB San Francisco and Bozell Worldwide to land the
business, which is estimated to be worth around dollars 35 million
globally and dollars 9 million in Europe. Details of how ...
12 Dec 1997
| by SARAH DU HEAUME, managing director of J
employees, an office in San Francisco and plans for
further expansion. Instrumental in this success were ...
28 Nov 1997
| by EMMA HALL
s pitch for the
Hilton International hotels business, being contested with Young &
Rubicam in San ...
14 Nov 1997
| by HARRIET GREEN
Leagas Delaney will be adding three European shops to its London
and San Francisco operations next...Leagas Delaney will be adding three European shops to its London
and San Francisco operations next year in response to the needs of its
global client, Adidas.
The agencies, based in Paris, Barcelona and Rome, will join the agency s
London headquarters and the one-year-old San Francisco shop ...
14 Nov 1997
| by HARRIET GREEN
. The other contenders against the
incumbent, FCB San Francisco, are BBDO Worldwide, Los Angeles and New
York; TBWA Chiat/Day, Venice, California; and DDB Needham Worldwide, San
Francisco.
Sky ...
07 Nov 1997
| by HARRIET GREEN
director, Darryl McDonald, who recently
moved to London from Leagas Delaney s San Francisco shop ...
spots for Boddingtons.
McDonald joined Leagas Delaney s San Francisco agency nine months
ago ...
31 Oct 1997
| by MICHELE MARTIN
BMP4 launches its first work for California Raisins next week with
a press campaign that uses headline: Sprinkle the wrinkles.
Ten recipe-based executions highlight the Californian origins of the
product. They include Monterey festive brie, Golden Gate chicken stir
fry and San Diego chocolate raisin ...
31 Oct 1997
| by CLAIRE BEALE
are the other two regional hubs that will work closely
with the lead office in San Francisco.
Chris ...
24 Oct 1997
| by BELINDA ARCHER
If it s Tuesday it must be Dusseldorf. Or should that be San
Diego? Barcelona even...If it s Tuesday it must be Dusseldorf. Or should that be San
Diego? Barcelona even, or was that last month?
This is what it s like for the international business person, jetsetting
around the globe attending conferences and meetings. And for all that is
seen of the far-flung destinations ...
24 Oct 1997
| by JOHN TYLEE
, but
he will be featured in a George catalogue, using pictures shot by
Publicis at London s San Lorenzo ...